Charity Super.Mkt is a concept for social and environmental good, where people can shop the best of charity retail all in one place. A mix of household names and local favourites, brought together as a purposeful collective.
In January 2023, after two years of market style pop-ups at The Classic Car Boot Sale, Charity Super.Mkt moved things up a gear, opening the project’s first bricks-and-mortar residency at Brent Cross Shopping Centre for a planned 31 day stint. The pop-up gave people the opportunity to shop the very best of charity retail, all under one roof, for the first time in the UK. Smashing the projected turnover for the month on day 4, the pop-up was nothing short of a huge success.
From being the third most read article on the BBC website the weekend it opened, to being broadcast overseas in Japan, and going viral on Tik Tok before doors even opened, the pop-up was extended for an extra two weeks due to it’s popularity with shoppers.
Check out the stats from their first pop-up…
• 40,000 Items were sold at the 6-week pop-up, saving 11.36 tonnes of textiles from landfill, 102.32 tonnes of Co2 and 18,191.54 cubic metres of water.
• A total of £374,454.44 was raised for the 10 retailing charities.
• Brent Cross Shopping Centre experienced a 7% uplift in footfall from the day Charity Super.Mkt opened.
This money went on to fund…
• 96 days of Cancer Research nurses to support life saving care.
• 1,000 webchat housing advice calls from the team at Shelter.
• 1,000 hours of specialist nursing care from Havens Hospices nurses for a patient in their own home at the end of their life
Headed up by HemingwayDesign co-founder, Wayne Hemingway, and Maria Chenoweth, CEO of the sustainable clothing charity, TRAID, the team have worked with over 50 charities to date, including Oxfam, The British Heart Foundation, Shleter, Age UK and Barnardo’s, on their mission to take charity fashion to the next level!
Charity retail is the kindest, most circular, sustainable retailer on the British high street and this project only proved it’s popularity. The stats speak for themselves, since launhing the concept in 2023, have a look at what wonderful things it’s achieved…
- Sold 340,000+ items of clothing
- Prevented 99,000+ kgs of textile waster reaching landfil
- Diverted and estimates 892 of Co2
- Saved 158,000+ cubic metres of water
Which is the equivalent to…
- Travelling 3.3 million miles in a car
- Planting 2971 trees
- Filling 69 olympics sized swimming pools
From North London, to Reading, a couple trips to Manchester and Glasgow, Edinburgh, gloucester, Oxford, Bluewater, MediaCity, Bristol and Brighton all ticked off, as well as two major London shopping locations Westfield and Bond Street!
Where is next on the Charity Super.Mkt UK tour? Follow Charity Super.Mkt on Instagram to stay up to date.
